Parents Insights enable brands to spot flash trends and opportunities before competitors

Parents Insights is the most comprehensive and dynamic market intelligence resource on all things new parents in the UK, from expecting mothers all the way through to parents of 4 year olds. We survey 200 parents with children aged 0-4 every single week, which is more than 10,000 every year.

We provide our clients with access to ‘real-time’ data and 4 in-depth insight reports every quarter (16 per year), providing the must-knows when it comes to “flash” and “global” trends.

The Insights People provide some of the leading brands with access to data and insights, including:

a subscription to Parents insights gets you

  • Access to real-time data portal
  • 16 insight led physical reports every year
  • Monthly insight updates
  • Quarterly webinars

Areas Covered

EXPECTING PARENTS
focuses on expecting parents

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

NEW-BORNS
focuses on parents with children aged 0-6 months

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

BABIES
focuses on parents with children aged 6 months-2 years.

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

TODDLERS
focuses on parents with children aged 2-4 years.

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

real insights in real time