Reports

In addition to our online portal, we produce 4 in-depth physical reports every quarter, with each report based on the results of surveying over 1,500 new or expecting parents. These reports provide a comprehensive and unrivalled look into new and expecting parents and their ecosystems, with each report focussing on the following:

Expecting Parents

focuses on expecting parents

The Expecting Parents report focusses on the attitudes, behaviours and influences on expecting parents. The reports will cover all key areas from what sources of information expecting parents use, what products they are purchasing and what they are consuming both in terms of their digital environment, media, products and services. For more information please contact us here.

EXPECTING PARENTS Contents:

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

New-Borns

focuses on parents with children aged 0-6 months.

The Expecting Parents report focusses on the attitudes, behaviours and influences on expecting parents. The reports will cover all key areas from what sources of information expecting parents use, what products they are purchasing and what they are consuming both in terms of their digital environment, media, products and services. For more information please contact us here.

NEW-BORNS Contents:

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

Babies

focuses on parents with children aged 6 months-2 years

The babies report focuses on the attitudes, behaviours and influences on parents with children aged 6 months to 2 years. The reports will cover all key areas from what sources of information expecting parents use, what products they are purchasing and what they are consuming both in terms of digital, media, products and services. For more information please contact us here.

BABIES Contents:
Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

Toddlers

focuses on parents with children aged 2-4 years.

The Toddlers report focuses on the attitudes, behaviours and influences on parents with children aged 2-4 years. The reports will cover all key areas from what sources of information expecting parents use, what products they are purchasing and what they are consuming both in terms of digital, media, products and services. For more information please contact us here.

TODDLERS Contents:

Time Toys & Games Food Hobbies Money Music ShoppingDevices Chatting TV & VODVideo Games YouTube Characters FilmsBrandsFuture Seasonal

real insights in real time