Why Parents Insights

We enable you to find out what is going on in new and expecting parents’ ecosystems in “real-time”, via our innovative online portal, along with comprehensive insights provided by our expert researchers on “flash” and “global” trends.

Our vision is to be the most dynamic and in-depth market intelligence resource on all new and expecting parents in the UK. We operate differently to most market researchers by providing you with the tools you need for you to do your job better, and to also make it easier.

AWESOME THINGS YOU GET FROM US

AWARD WINNING METHODOLOGY

GDPR ACCREDITED TO SUIT THE NEEDS OF TODAY’S MARKETER

Our award-winning research methodology is designed for the modern world. We collect data every single week, enabling us to provide “real-time” data and provide our clients with the opportunity to quickly identify “flash” and “global” trends and to enable us to develop game-changing insight-led market intelligence reports each quarter.

All research is collected ethically and compliant with the GDPR legislation.

Collecting the Data

  • We work with two of the most respected research panels in the world, both of which have multiple offices in Europe, North America and Asia and comply with COPPA, the EU Safer Internet programme and all ESOMAR guidelines
  • Our respective research panels have access to more than 10 million respondents from more than 40 countries
  • Panel participants are recruited using various methods including online banners, PPC, SEO, affiliate marketing, email marketing and online PR carried out in line with global and local legislation

As a digital insights company, we are reviewing and monitoring any legislative impact on our business.  It is crucial to our business that we retain our respondents and clients’ trust and confidence when processing their personal data. We have therefore undertaken a worldwide program to address and review certain areas that particularly affect our business.

This program includes the business undertaking a data retention and data analysis exercise, followed by a gap analysis and implementation of measures to ensure any gaps are closed.  In addition, we are implementing plans to strengthen the security measures it employs on the processing of client data.  We and our partners will be fully GDPR compliant for May 2018.

MULTI-DIMENSIONAL REPORTING

In our opinion providing just one written report every 12 months seems totally irrelevant and unacceptable. That’s why we provide you with multi-dimensional reporting enabling you to have access to the data in “real-time”, being able to interrogate to your own specific needs as well as benefiting from expert analysis. We allow you to “take the keys” and control the portal, we provide you with four in-depth reports every quarter, host quarterly insight webinars for you to partake in as well as delivering a monthly e-newsletter on key highlights all delivered directly to you, available 24/7, 365 days a year.

A TEAM WHO CARE

Parents Insights is more than just a research and insights business. It’s a group of bright, driven and fun individuals who are passionate about providing our clients with access to research and insights which deliver the biggest impact to our clients’ lives.

Come and join our growing family of clients

real insights in real time